Our Network
About Us
Our journey started back in 2002 as Blu Advertising established by two Kuwaiti ladies passionate about advertising business and in order to coop with the international standards, we run an affiliation with Grey Worldwide in 2004.
With the new advertising strategy and philosophy and our vision to better serve our clients; we have established in 2013 a new affiliation with Lowe Mena which is part of MCN holding (Middle East Communication Networks) the largest marketing communication group in the Mena region, a wide spectrum group offering advertising agencies, media companies, PR, digital, activation, production, research.
Our position in the market is based on a solid reputation, on the capacity to have strengthened during the crisis, on our broad client base with consistent business, continuous growth and adjusting to the new criteria and demand in which the market has evolved. We are geared to provide fully integrated advertising and communication services.
Our experience had been extended to serve clients from different business categories, covering food, fashion and cosmetics, automotive, banking, finance and investment, electronics, energy drink, FMCG, medical, insurance, SCR projects and many more.
Our Agency has extensive experience in building effective communication channels including media, direct marketing, PR and events besides its CSR division in the collaboration with Spread the Passion group that consists of more than 1000 young Kuwaiti volunteers.
Who We Are
Our dynamic team combines over 20 years of expertise in the Kuwait market with a global perspective, operating across 50+ markets to deliver ideas rich in local culture.
At MullenLowe Blu Kuwait, we blend boutique agility with global strength, crafting tailored solutions that drive your business forward.
From Brand to Customer Experiences, we leverage strategy, technology, and a bespoke team of specialists to achieve your KPIs. Together, we create impactful, culturally resonant ideas that deliver measurable results.
Our Approach
Discover
We ask questions, a lot of them, we search and research.
Co-create
No one knows the business better than our clients. Our approach to creativity is always to co- create stories and experiences to touch our clients customers effectively.
Deploy
We roll out our stories contextually in mediums. We don't do one size fits all.
Measure
We believe in results, we love KPIs. We ask if our story was effective and had the desired impact.
Our History
2000
Established by two local professionals.
2004
Added the global knowledge & know-how of GREY Worldwide
2006
Moved offices & started as Full fledge agency incorporating digital support
2013
New affiliation with LOWEMENA the youngest & the fastest growing network in the Middle East
2014
Established PR department early 2014 & social media & digital department by year end
2016
Merge between the IPG international agencies MULLEN & LOWE to form MULLENLOWE
Clients
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Leadership
Rabaa Faraj
Managing Partner, Creative Director
Khaleda Al Mulla
Managing Partner, Finance Director
Sami Hanna
Managing Director
Tarek El Masri
Client Servicing Director
Raja Assaf
Creative Director
Bashar Droubi
Digital Director